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The Smarter Monitor: Shocking Ways to Impact and Improve On the internet Actions

Product Description
A major behavioral economist reveals the instruments that will boost our determination generating on screens

Place of work staff spend the bulk of their waking several hours staring at screens. Unfortunately, handful of of us are aware of the visible biases and behavioral designs that impact our contemplating when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer quantity of details and choices offered online, merged with the relieve of tapping “buy,” usually make for poor decision creating on screens.

In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a device kit of interventions for the digital age. Using partaking reader workout routines and provocative scenario research, Benartzi shows how digital styles can influence our decision producing on screens in all types of surprising approaches.

For example: 
• You’re a lot more very likely to add bacon to your pizza if you get online. 
• If you study this guide on a monitor, you are significantly less most likely to remember its material. 
• You might purchase an item just because it’s found in a monitor scorching location, even if better options are obtainable. 
• If you store using a contact display screen, you will probably overvalue the solution you’re thinking about. 
• You’re far more likely to bear in mind a factoid like this one if it is shown in an hideous, hard-to-read through font. 

Drawing on the most recent analysis on digital nudging, Benartzi reveals how we can generate an on-line entire world that aids us think far better, not worse.

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What customers say about The Smarter Monitor: Surprising Approaches to Affect and Increase Online Conduct?

  1. 4.0 out of 5 stars
    Insightful Read, March 20, 2017

    By Amazon Customer

    Verified Purchase(What’s this?)

    This review is from: The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior (Kindle Edition)

    Very interesting read about our daily interaction with screens. This book was recommended by my college professor and I must admit it instantly grabbed my attention. It is an easy read and has a lot of useful information that you can apply to your life. At best this book makes you aware of our limited attention span and how to use this resource more effectively with our digital devices.

  2. 13 of 13 people found the following review helpful

    5.0 out of 5 stars
    This may be the best book I’ve read all year, October 22, 2015

    By Peter Steinlauf

    Verified Purchase(What’s this?)

    This review is from: The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior (Hardcover)

    This may be the best book I’ve read all year, and I’ve read dozens. I’m insatiable when it comes to behavioral economics and big data, and a fan of Thaler, Gneezy, and Pendleton. While this book covers some of the same territory, even a few of the same studies, two things set it apart.

    First, it is applied behavioral economics, the use case being “the screen.” Second, Jonah Lehrer’s narrative is excellent. Whatever his past sins, they are irrelevant here. What matters is the readability. If the everyman was left to his own devices to try and muddle our way through the scientific studies and academic journal articles on which this book stands, he’d be lost in no time.

    The key takeaways by chapter for me were:

    1. The Mental Screen. It’s an attention economy. Whoever commands our attention wins, because in an age of ever more information, our minds are bounded. We are like at the end of a fire hose having 125 times more water pushed at us than a kitchen faucet, but with the same mouths and minds that we always have had.

    2. Function Follows Form. This flips the old paradigm. A well-known study showed that people make “ link” type assessments of websites. In particular, they factor two things: colorfulness visual complexity. Visual complexity is the more important of the two. In general, you want things to be simple, but not too simple. There is a halo effect to these blink aesthetic reactions, and indeed, function follows form.

    3. Display Biases. We all have patterns of looking and they are filled with bias. For example, in a two by two matrix, we always look at the top left. When scanning tables, people will look at the rows, more often than the columns. Knowing that enables you to optimize what a user sees on screen.

    4. The New Mirror. The book is chock full of “inverted U curves.” Feedback, such as push notices and alerts is one such example. Just the right amount at the right time and we pay attention. Too much and we tune things out. The author has seven habits of effective digital feedback: Time it Right, Make it Personal, Avoid Feedback Overdose, Trigger a Feeling (could be bad or good), Incorporate an Action Plan, Encourage, Don’t Criticize (be careful with wording), Test and then follow the evidence.

    5. Desirable Difficulty. There is an upside to making things complicated and hard: it’s called disfluency. The right amount can make us focus. We read better and retain more from books. Certain fonts arrest us and make us focus. We take better notes and remember more with a pen and paper rather than a computer because of disfluency.

    6. Digital Tailoring. This is huge. We respond to things personalized to us. When a waiter gives us a chocolate for being a special customer, we tip them 25% more. When kids perceive information to be self-relevant and they have perceived competence because an academic game was tailored to them, they perform 30% better. Visual personalization is really powerful. When we see pictures of our aged future selves, we save twice as much in our 401k plans.

    7. The Choice Opportunity. Choice is one of those things that sits on the inverted U curve. Too little and people are concerned they are missing something. Too much and people shut down. Offer no help and you may disappear, like Pricegrabber did. The author suggests two fixes. One is a category fix, the other is a tournament fix. The author’s analysis of healthcare.gov is excellent.

    8. Thinking Architecture. The author advocates that in the right circumstances we get people to stop and think, including ourselves. Our digital devices make it easy to distract ourselves with constant updates; the inbox is never still. But this frenetic pace makes it even more important that we find time to reflect on big, difficult questions.

    There are over forty tools in this book, which makes it extremely useful, practical, and applicable. At the back of the book is a link to a quick online tools to assess your risk tolerance. The questions go somehting like this:

    GAMBLE A: You have an equal chance of winning $ 100, breaking even, or losing $ 100.
    GAMBLE B: You have an equal chance of winning $ 300, breaking even, or losing $ 200.

    It only takes a few seconds, but you’ll get a sense of how loss averse you are.

    This is a must read for anyone running a business, especially a Web business, or anyone simply interested in behavioral economics.

  3. 5.0 out of 5 stars
    Behavioral economics meets UX, October 15, 2017

    By FB (France)

    Verified Purchase(What’s this?)

    This review is from: The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior (Paperback)

    A great book mixing behavioral economics and user experience (UX), with a trove of useful tidbits!

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